packaging design · branding
Thai Street
client
Student Concept Project
date
2025
Food brand and packaging system inspired by the vibrant convenience of Thai street food. The project includes refrigerated meals, pantry ingredients, and beverage packaging unified through bold typography, color, and approachable graphics.
Packaging Design
Brand System
Dielines
packaging design · branding
Thai Street
client
Student Concept Project
Date
2025
Food brand and packaging system inspired by the vibrant convenience of Thai street food. The project includes refrigerated meals, pantry ingredients, and beverage packaging unified through bold typography, color, and approachable graphics.
Packaging Design
Brand System
Dielines
Process
01
Discovery & Strategy
goal
Create a brand system and integrated set of packages, focusing on print production.
key questions
- What is your market segment?
- Who is the product for?
- Where is it available?
- How does production capabilities play a role in the feasibility of the packaging?
outcome
A Thai food brand designed for grocery and convenience stores, offering both ready-to-eat meals and shelf-stable ingredients.
Final packaging:
- Rice noodle box
- Pad Kee Mao instant meal
- Coconut milk can
- Boba cup and heat seal
- Boat noodles cup and wrap
- 2 jars of curry paste
- Sticky rice packaging
- Creen curry instant meal
02
Research
inspiration
I chose to create a Thai food brand because I spent some time studying abroad in Thailand, and I wanted to bring the vibrant culture of street food to a convenience brand. I aimed to incorporate the bright colors of the food itself and intricate patterns common in Thai visual culture. In my research, I noticed that a lot of Asian food brands in the U.S. are pan-Asian, blending cuisine and imagery from many different countries. My goal was to create something uniquely Thai and culturally distinctive.
03
Sketches
04
Packaging
references
My research helped me determine what kinds of packaging I would need, such as boxes for rice noodles, stickers for boba, and wraps for cans. Next, I went to the grocery store to find packaging similar to what I had in mind. I then took the packaging apart to better understand how it fit together. I used these dielines to create my own versions, printing them along the way to test sizing and colors.
production
packaging design · branding
Thai Street
Food brand and packaging system inspired by the vibrant convenience of Thai street food. The project includes refrigerated meals, pantry ingredients, and beverage packaging unified through bold typography, color, and approachable graphics.
client
Student Concept Project
date
2025
Packaging Design
Brand System
Dielines
Process
01
Discovery & Strategy
goal
Create a brand system and integrated set of packages, focusing on print production.
key questions
- What is your market segment?
- Who is the product for?
- Where is it available?
- How does production capabilities play a role in the feasibility of the packaging?
outcome
A Thai food brand designed for grocery and convenience stores, offering both ready-to-eat meals and shelf-stable ingredients.
Final packaging:
- Rice noodle box
- Pad Kee Mao instant meal
- Coconut milk can
- Boba cup and heat seal
- Boat noodles cup and wrap
- 2 jars of curry paste
- Sticky rice packaging
- Creen curry instant meal
02
Research
inspiration
I chose to create a Thai food brand because I spent some time studying abroad in Thailand, and I wanted to bring the vibrant culture of street food to a convenience brand. I aimed to incorporate the bright colors of the food itself and intricate patterns common in Thai visual culture. In my research, I noticed that a lot of Asian food brands in the U.S. are pan-Asian, blending cuisine and imagery from many different countries. My goal was to create something uniquely Thai and culturally distinctive.
03
Sketches
04
Packaging
References
My research helped me determine what kinds of packaging I would need, such as boxes for rice noodles, stickers for boba, and wraps for cans. Next, I went to the grocery store to find packaging similar to what I had in mind. I then took the packaging apart to better understand how it fit together. I used these dielines to create my own versions, printing them along the way to test sizing and colors.
production