Collateral
Social Media Posts
Brand implementation · summer internship
Eide Bailly
client
Eide Bailly
date
2026
Brand execution and marketing design for Eide Bailly LLP, one of the top 25 CPA and business advisory firms in the US. Work includes flyers, signage, advertisements, and digital content developed within an established brand system.
Next Gen 2026 Promo Video
Advertisements
Collateral
Social Media Posts
Brand implementation · summer internship
Eide Bailly
client
Eide Bailly
Date
2026
Brand execution and marketing design for Eide Bailly LLP, one of the top 25 CPA and business advisory firms in the US. Work includes flyers, signage, advertisements, and digital content developed within an established brand system.
Next Gen 2026 Promo Video
Advertisements
Brand implementation · summer internship
Eide Bailly
Brand execution and marketing design for Eide Bailly LLP, one of the top 25 CPA and business advisory firms in the US. Work includes flyers, signage, advertisements, and digital content developed within an established brand system.
Client
Eide Bailly
date
2026
Collateral
Social Media Posts
Next Gen 2026 Promo Video
Advertisements
Process
01
Discovery & Strategy
problem
The design team receives frequent requests for ads in different sizes and formats, including one-off placements like gala brochures. The goal was to create a flexible system that could be quickly customized, scaled across formats, and reused for last-minute requests.
solution
I developed a modular ad system that could adapt to different dimensions, copy lengths, and applications, including PowerPoint, web graphics, banners, and half- and full-page ads. Interchangeable imagery allows the design to be tailored to specific industries or audiences while maintaining a consistent visual identity.
Visual research
I explored advertisements using circular motifs that echo the shape of the Eide Bailly logo. This research informed a flexible visual language that could carry across different formats.
02
Initial Compositions
I explored both photo-driven and graphic compositions while ensuring each provided enough space for the required legal disclosure. The art director selected the concentric-circle concept as the preferred direction for the advertisement.
03
Revised Compositions
Based on the art director’s feedback, I refined the selected concept by exploring photography that complemented the layout and testing variations in copy and subtitles.
04
Building a System
Once the main advertisement was approved, I adapted the design across common sizes and formats to create a reusable template. Designers can quickly customize each version by swapping the copy and imagery, streamlining the workflow while introducing a fresh, engaging advertising system.
